Revenue in the eCommerce market is forecasted to reach $4.11 trillion in 2023. This is clearly an industry with limitless potential.

The industry is made up of a wide range of businesses, from retail and subscription to wholesaling and drop shipping. Irrespective of the part of the market you want to tap into, one thing you’ll need to decide on is which platform to use.

From BigCommerce and Shopify to Wix and Squarespace, there are many options to choose from. In this post, we’ll zone in on an open-source eCommerce platform that’s championed by many experts: Magento.

Read on to discover more about Magento for eCommerce and whether or not it’s right for your business.

Top eCommerce platforms and their usage

There are numerous eCommerce platforms available, each with its own strengths and weaknesses. Here are some popular eCommerce platforms and their most recent usage statistics:

• Shopify – Shopify is a popular eCommerce platform that provides everything you need to create and run an online store. As of April 2023, Shopify is utilised by 4.15 million stores online.
• WooCommerce – This is an open-source eCommerce plugin designed for WordPress. It is a free platform that allows you to create an online store and sell products. At present, there are over 6,350,000 live stores on WooCommerce.
• Magento – Magento is a powerful eCommerce platform that is designed for enterprise-level businesses. It offers advanced features like customisable checkout, complex pricing rules, and multi-store capabilities. There are over 716,000 live stores that have used Magento.
• BigCommerce – BigCommerce is a cloud-based eCommerce platform that provides features like a drag-and-drop page builder, abandoned cart recovery, and multi-channel selling. There are over 144,000 sites using BigCommerce at present.
• Wix – This is a website builder that comes with eCommerce capabilities. It provides a range of templates and design tools to create an online store. It’s believed that Wix powers over 600,000 eCommerce stores, with the platform boasting over 132 million premium users.
• Squarespace – Squarespace is another website builder that offers eCommerce features. It provides a range of templates and design tools to create an online store. The platform boasts over 3.79 million users, with over 434,000 live websites on Squarespace.

If you are looking for a functional e-commerce platform, Magento ecommerce is a good option for you to consider. So what is Magento and why should you use it? All answers to these questions will have in this article. Let’s start now!

What is Magento?

Magento is a platform with built-in PHP, which helps programmers create eCommerce websites. It was released on March 31, 2008, by Varien and developed on Zend Framework.

Up to this time, there are hundreds of thousands of businesses using this open-source to start their online store including big ones like Nike, Samsung, etc.

In 2018, Adobe acquired Magento with a price of $1.68 billion to complete their commerce loop. This acquisition will also help Magento develop in the enterprise market.

According to LitExtension’s in-house data, in 2020, Magento was one of the three platforms that merchants migrated to the most, while only a minority of store owners chose other carts.

Magento has been listed as 1 of 10 leading eCommerce platforms for 2021 worldwide by Techliance.

2. Why use Magento?

For businesses and individuals who want to develop a long-term professional eCommerce site, you should think of Magento as a priority. Magento is the best open-source to build an online store. But the vital thing is it’s very professional and totally free. 

You just need to understand a little English and technology is absolutely able to build yourself a “monumental” site with this open source.

There are some basic features of Magento:

• Product management: with many images, optional comment reviews on products, a favorites list, and inventory.
• Category management: easy to find and select products by category
• Inventory management: management of products left in stock, import, export …
• Client account: account status, transaction history, preferred catalog, address, shopping cart …
• Customer service: enhance the features, customer contact form; comprehensive follow-up, and email service.
• Order Management
• Payments: Many payment methods such as credit card, PayPal, Authorize.net, Google Checkout, support for external payment modules like CyberSource, ePay, eWAY, and more.
• Search technology: fast, friendly, supports search on Google Sitemap
• International support: multi-lingual and monetary
• Promotional and marketing tools: coupons, promotions, and more.
• Analyze and report: integrate with the Google Analytics service and provide multiple reports.

However, what makes Magento different from other platforms are:

Open source – Highly customization

Magento not only offers flexible, scalable eCommerce solutions but also gives you the flexibility to customize. Also, it provides you the possibility to extend your platform to create unique and differentiated branded experiences. This platform has the ability to adapt well to change and has the potential to be modified to meet the requirements of shop owners.

Freedom to choose the hosting services

With Magento, eCommerce retailers are able to freely select the hosted platform of their choice without sticking with one hosting anymore. This provides great freedom for all online shopping businesses to have their own files and be selective with different Magento hosting companies.

Responsive mobile

Magento is good for keeping the standards of mobile web design. Both the free community edition and the enterprise version of Magento incorporate the HTML5 platform to maximize the mobile shopping experience. Consequently, your eCommerce store will always be optimized.

Magento mobile app will establish a fulfilling brand experience for consumers using their smartphones and mobile devices to connect anytime and anywhere.

Easy multi-platform integration

You can easily integrate third-party add-ons and modules to your Magento store.

This provider allows any modification without any restriction. The platform also allows shop owners to add Google Analytics and other such third-party integrations (like eBay, Paypal, Mail Chimp, etc.) to their site to aid in data analysis.

Your job is just to find out the best gadgets and “plug” in your store right away!

Increase website speed

Referring to page loading time, Magento is again the winner!

Actually, Magento has made a mission to make the fastest eCommerce stores in the world and it’s known for its power to produce a fast-loading web page as well.

And you probably already know that slow-loading pages will “sink” very fast. In many cases, the loss from the slow loading page can be seen immediately, which sometimes leads to unintended consequences.

SEO friendly

Magento is an SEO-friendly content management system – Magento SEO. It contains lots of SEO features like:

• Search friendly URLs
• Sitemaps
• Layered navigation
• Product Title
• Keywords
• Meta tags
• Meta descriptions

In regards to SEO, Magento ecommerce is up to date with the latest SEO ranking factors. It provides great URL structure and meta-implementation options required for SEO. Magento also includes analytics for tracking web visitors. This is one of the most prominent features of Magento.

With experience in Magento with large and small projects, we’re confident to assure that Magento is the perfect eCommerce solution for any business of any size.

If you’re looking for a tailored Magento eCommerce solution, our agency specializes in crafting bespoke solutions just for you. At Pixihive, we excel in creating custom Magento websites that perfectly align with your unique business needs. Our team of experts will work closely with you to develop a Magento (custom-made) eCommerce platform that fits your requirements seamlessly. With our tailored Magento solutions, you can enhance your online presence and streamline your business operations. Schedule a free consultation with our experienced professionals, and let’s collaborate to create the ideal Magento eCommerce solution for your business.